You: The Brand | Part Four - Make It Work

Gentle readers, on Tuesday, your MatchGirl promised to come back to you with some tips on taking all that you've learned over the last few posts - your new resume, your awesome social media presence and a little bit of chutzpah - and making them work together. To sell yourself to people you've never met before, to people you're just meeting and to people who you really want to get to know.

This is something your MatchGirl has written about before, for her friends at Brokelyn and for the fine folks at Social Media Week NYC, and it's something that I'd like to share with you.

Here are my five points to remember when attending a networking event or trying to sell yourself to a prospective employer:

1. Elevator Pitch: I've been talking about this since 2010, and I've written about it several times. Practice this. Most times you only get two to three minutes to tell your story. Make these minutes count.

2. Listen as much as you speak: Something else that your MatchGirl has touched on here. You need to remember that looking for a job, promoting your brand and building your business is all built on connections.

3. Keep moving: If you're at a networking event, don't spend the entire evening talking to one or two people. Move around the room. Excuse yourself and talk to some new faces. That's why you're there, after all!

4. Follow Up: After the event, or an interview, or even an impromptu meeting, where you've grabbed a business card, follow up. Shoot the person an email, connect on LinkedIn, or even Tweet at them to say hi. Keep the lines of communication open.